Ayran, Vic Matthew T., author.

Determinants of customers' purchase intention towards customized cake products in Rosario, Cavite / Vic Matthew T. Ayran, Crystel Joy L. Lagmay, Ma. Jaidelyn Sagpao. - Rosario, Cavite : Cavite State University-CCAT Campus, 2023. - xii, 120 leaves : illustrations ; 28 cm

Undergraduate Thesis (BSBM) -- Cavite State University-CCAT Campus, 2023.

Includes bibliographical references and appendices.


In English text


Consumer behavior -- Philippines -- Rosario (Cavite).
Purchase intentions -- Philippines -- Cavite.
Cakes -- Marketing -- Philippines.
Food industry and trade -- Philippines -- Cavite.
Customized products -- Consumer preferences -- Philippines.

UM HF 5415.32 / A97 2023