Ayran, Vic Matthew T., author. <br/><br/>
Determinants of customers' purchase intention towards customized cake products in Rosario, Cavite / 
Vic Matthew T. Ayran, Crystel Joy L. Lagmay, Ma. Jaidelyn Sagpao. 
 - Rosario, Cavite :  Cavite State University-CCAT Campus,  2023. 
 - xii, 120 leaves :  illustrations ;  28 cm 
<br/><br/> Undergraduate Thesis (BSBM) -- Cavite State University-CCAT Campus, 2023. 
<br/><br/>Includes bibliographical references and appendices. 
<br/><br/><br/>In English text 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior -- Philippines -- Rosario (Cavite).<br/>Purchase intentions -- Philippines -- Cavite.<br/>Cakes -- Marketing -- Philippines.<br/>Food industry and trade -- Philippines -- Cavite.<br/>Customized products -- Consumer preferences -- Philippines.
<br/><br/><label>LC Class. No.: </label>UM HF 5415.32  / A97 2023