Nitura, Marjorie P., author.

Factors that influence consumers purchase decision towards handicrafts products / Marjorie P. Nitura, Samuel M. Pelayo. - Rosario, Cavite : Cavite State University-CCAT Campus, 2022. - xii, 48 leaves : illustrations ; 28 cm

Undergraduate Thesis (BSHM) -- Cavite State University-CCAT Campus, 2022.

Includes bibliographical references and appendices.


In English text


Handicraft industries -- Marketing.
Consumer behavior.
Purchasing -- Psychological aspects.
Handicraft -- Economic aspects.

UM HF 5415.32 / N58 2022