TY  - BOOK
ED  - 3G E-Learning LLC.
TI  - Services marketing and customer relationship management
SN  - 978-1-68095-435-7
AV  - HD9980.5 T47 2017
PY  - 2017///
CY  - New York, NY : 
PB  - 3G E-Learning LLC
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index; 1 - Introduction to services 2 - Services marketing mix 3 - Distribution and promotion 4 - Service recovery 5 - Processes 6 - Customer satisfaction and service quality 7 - Value and prices 8 - Relationship marketing 9 - Customer retention
N2  - Services Marketing And Customer Relationship Management (Book with DVD)
Presents an extensive treatment of the strategic and tactical aspects of customer relationship management. - Explains the elements of customer relationship management. - Focuses on knowledge needed to implement service strategies for competitive advantage across industries
ER  -