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E-marketing / Judy Strauss and Raymond Frost.

By: Contributor(s): Material type: TextPublication details: Singapore : Pearson Education South Asia Pte Ltd., c2012.Edition: Sixth editionDescription: xxi, 426 pages : Illustrations ; 26 cmISBN:
  • 9789810696085 (Reprint)
Subject(s): DDC classification:
  • 658.8 St82e 20112 20
LOC classification:
  • CIR HF 5415.1265 S77 2012
Contents:
E-marketing in context -- past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- E-marketing environment -- Building inclusive E-markets -- Ethical and legal issues -- E-marketing strategy -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- E-marketing management -- Product: the online offer -- Price: the online value -- The Internet for distribution -- E-marketing communication tools -- Engaging customers and social media -- Buying digital media space -- Customer relationship management
Summary: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Cavite State University - CCAT Campus Book GCS CIR HF 5415.1265 S77 2012 (Browse shelf(Opens below)) c.2 Available R0010733
Book Cavite State University - CCAT Campus Book GCS CIR HF 5415.1265 S77 2012 (Browse shelf(Opens below)) c.1 Available R0010732

Reprint.

Includes bibliographical references (403-407) and index.

E-marketing in context -- past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- E-marketing environment -- Building inclusive E-markets -- Ethical and legal issues -- E-marketing strategy -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- E-marketing management -- Product: the online offer -- Price: the online value -- The Internet for distribution -- E-marketing communication tools -- Engaging customers and social media -- Buying digital media space -- Customer relationship management

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

In English text.

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