Brand positioning : connecting marketing strategy and communications / Erik Kostelijk and Karel Jan Alsem.
Material type:
TextLanguage: English. Publication details: London; New York, New York : Routledge, c2020.Description: vii, 254 pages : illustrations ; 25 cmISBN: - 9780367250195
- HF 5415.1255 K67 2020
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Cavite State University - CCAT Campus | Book | GCS | CIR HF 5415.1255 K67 2020 (Browse shelf(Opens below)) | 1 | Available | R0013012 |
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| CIR HF 5415.153 C73 2015 New products management / | CIR HF 5415.1255 B35 2013 Branding in a competitive marketplace / | CIR HF 5415.1255 C43 2011 Brand valued : how socially valued brands hold the key to a sustainable future and business success / | CIR HF 5415.1255 K67 2020 Brand positioning : connecting marketing strategy and communications / | CIR HF 5415.1265 D54 2007 Digital marketing for dummies / | CIR HF 5415.1265 D54 2020 Digital and social media marketing : a results-driven approach / | CIR HF 5415.1265 S77 2012 E-marketing / |
Includes bibliographical references and index.
Part I : Foundations
Part II : The creation of the brand positioning strategy
Part III : The implementation of the brand positioning strategy
13012
In English text.
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