Principles of marketing / Prof. Angelita Ong Camilar-Serrano.

By:

Serrano, Prof. Angelita Ong Camilar, author

Material type:

TextPublication details: Intramuros, Manila : Unlimited Books Library Services & Publishing Inc., c2021.Description: x, 394 pages ; 26 cmISBN:

9789719654308

Subject(s):

Marketing

LOC classification:

F HF 5415 S47 2021

Contents:

Chapter 1 : Marketing Principles and Strategies Lesson 1 : Marketing and Its Traditional Approaches Lesson 2 : Goals of Marketing Lesson 3 : Contemporary Approaches to Marketing Chapter 2 : Customer Relationship : Customer Service Lesson 1 : Relationship Marketing Lesson 2 : Customer Value Lesson 3 : Customer Relationship Development Strategies Lesson 4 : Customer Service Strategy in the Philippine Business Enterprise Chapter 3 : Market Opportunity Analysis and Consumer Analysis Lesson 1 : Strategic Marketing vs. Tactical Marketing Lesson 2 : The Marketing Environment Lesson 3 : Marketing Research Lesson 4 : Consumer and Business Analysis Lesson 5 : Marketing Segmentation, Targeting and Positioning Chapter 4 : The Marketing Mix Lesson 1 : Product Lesson 2 : Pricing Lesson 3 : Distribution Lesson 4 : Promotion Chapter 5 : Managing the Marketing Effort Lesson 1 : Market Analysis and Planning Lesson 2 : Marketing Implementation and Control Chapter 6 : Workshop and Presentation of Marketing Plan Lesson 1 : Writing and Presenting a Marketing Plan

List(s) this item appears in: Newly Acquired Books (Purchased) April 04, 2022

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	F	F HF 5415 S47 2021 (Browse shelf(Opens below))				c.1	Available			R0012814
	Book	Cavite State University - CCAT Campus		Book	F	F HF 5415 S47 2021 (Browse shelf(Opens below))				c.2	Available			R0012815

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Kto12 BEC ABM Strand.

Includes bibliographical references.

Chapter 1 : Marketing Principles and Strategies
Lesson 1 : Marketing and Its Traditional Approaches
Lesson 2 : Goals of Marketing
Lesson 3 : Contemporary Approaches to Marketing
Chapter 2 : Customer Relationship : Customer Service
Lesson 1 : Relationship Marketing
Lesson 2 : Customer Value
Lesson 3 : Customer Relationship Development Strategies
Lesson 4 : Customer Service Strategy in the Philippine Business Enterprise
Chapter 3 : Market Opportunity Analysis and Consumer Analysis
Lesson 1 : Strategic Marketing vs. Tactical Marketing
Lesson 2 : The Marketing Environment
Lesson 3 : Marketing Research
Lesson 4 : Consumer and Business Analysis
Lesson 5 : Marketing Segmentation, Targeting and Positioning
Chapter 4 : The Marketing Mix
Lesson 1 : Product
Lesson 2 : Pricing
Lesson 3 : Distribution
Lesson 4 : Promotion
Chapter 5 : Managing the Marketing Effort
Lesson 1 : Market Analysis and Planning
Lesson 2 : Marketing Implementation and Control
Chapter 6 : Workshop and Presentation of Marketing Plan
Lesson 1 : Writing and Presenting a Marketing Plan

In English text.

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