Digital marketing for dummies / (Record no. 519)

MARC details
000 -LEADER
fixed length control field 04230nam a22003017a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231005045612.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210202b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470057933
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Language of cataloging English
Transcribing agency CvSU-CCAT Campus Library
Description conventions rda.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5415.1265
Item number D54 2007
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number D569 2007
Edition number 20
245 ## - TITLE STATEMENT
Title Digital marketing for dummies /
Statement of responsibility, etc. Ben Carter [and three others].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 282 pages :
Other physical details illustrations ;
Dimensions 24 cm.
490 ## - SERIES STATEMENT
Series statement For dummies
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Digital Marketing For Dummies; About the Authors; Dedication; Authors' Acknowledgements; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; How This Book Is Organised; Icons Used in This Book; Where to Go from Here; Part I: Getting Started with Digital Marketing; Chapter 1: Getting Net-Savvy; Marketing on the Internet; Considering whether You Need to Market on the Internet; Finding Your Online Market; Working in the Online World; Chapter 2: Market Size Matters; Using Internet Marketing Resources; Sizing Up a Market. Chapter 3: Your Digital Marketing PlanAssessing Your Current Marketing Efforts; Matching Your Customer Base to the Online Community; Assessing the Competition; Sizing Your Digital Marketing Effort; Creating a Written Plan; Implementing Your Digital Marketing Plan; Part II: Marketing on the World Wide Web; Chapter 4: Mastering Your Domain; Choosing an ISP for Digital Marketing; Discovering How Domain Names Work; Choosing Your Domain Name(s); Registering Your Domain Name(s); Chapter 5: Planning Your Business Web Site; Guiding Principles for Business Sites; Specifying Your Site Content. Creating a Look and Feel for Your SiteHaving Your Site Done For You; Chapter 6: Marketing on Your Web Site; Your Web Site as a Marketing Vehicle; Marketing Information on Your Site; News on Your Site; Chapter 7: Getting the Most Out of Your Web Site; Gathering Information about Site Visitors; Improving Your Site; Getting Found with Search Engines; Publicising Your Site; Part III: Marketing with Search; Chapter 8: Optimising Your Web Site for Search Engines; The Power of Search; Using an Expert; Chapter 9: Understanding the Power of Google; Planning for World Domination. Google and the Small AdvertiserWhy Should You Advertise on Google?; Getting the Best Out of Google; When Google Bites Back; Chapter 10: Getting to Grips with Paid Search; What Is Paid Search?; Paid Search Options; Discovering How to Bid on Keywords; Integrating Paid Search with Other Channels; Chapter 11: Checking Out Affiliate Marketing; Getting Others to Do the Work For You; Understanding Google AdSense and MIVA; Controlling Your Affiliate Marketing; Avoiding Affiliate Marketing Dangers; Part IV: Even More Digital Marketing; Chapter 12: Controlling the Message with Online Advertising. Working Out Your GoalsFinding the Right Format; Clinching the Deal; Measure by Measure; Chapter 13: Spreading the Word with Internet PR; Whom Do You Want to Influence?; Planning an Internet PR Campaign; Getting Your Release Distributed; Tracking Your Release; Chapter 14: The Emergence of Web 2.0; Grasping the Basics of Web 2.0; Understanding Blogging; Mastering Podcasting; Networking with the MySpace Generation; Part V: The Part of Tens; Chapter 15: Ten Advantages of Digital Marketing; Digital Marketing Has Low Barriers to Entry; Digital Marketing Is Informational Marketing
520 ## - SUMMARY, ETC.
Summary, etc. Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
9 (RLIN) 1364
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce.
9 (RLIN) 1365
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Brooks, Gregory, author.
9 (RLIN) 1572
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Catalano, Frank, author.
9 (RLIN) 1573
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith, Bud, author.
9 (RLIN) 1574
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Classification part HF 5415.1265 D54 2007
Call number prefix CIR
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 01/12/2009 Purchased GCS 2291.00 1 CIR HF 5415.1265 D54 2007 R0009091 10/15/2025 09/26/2024 1 02/02/2021 Book