Digital marketing strategy : (Record no. 2388)

MARC details
000 -LEADER
fixed length control field 02601nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231020194329.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231002b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781398605978
040 ## - CATALOGING SOURCE
Original cataloging agency CvSU-CCAT Campus Library.
Transcribing agency CvSU-CCAT Campus Library.
Description conventions rda.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number CIR HF 5548.32
Item number K56 2022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kingsnorth, Simon, author.
9 (RLIN) 7789
245 ## - TITLE STATEMENT
Title Digital marketing strategy :
Remainder of title an integrated approach to online marketing /
Statement of responsibility, etc. Simon Kingsnorth.
250 ## - EDITION STATEMENT
Edition statement Third edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Kogan Page Limited,
Date of publication, distribution, etc. c2022.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 399 pages :
Other physical details illustrations ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction : how will this book transform your digital marketing strategy?<br/><br/>PART I - Knowing your business objectives and your customer<br/>1 - The foundations of digital marketing<br/>2 - Understanding the digital ecosystem<br/>3 - Integrating digital into wider organization strategy<br/>4 - Understanding the evolving digital consumer<br/>5 - Barriers, considerations and data protection in digital marketing strategy<br/><br/>PART II - Integrating digital change into your wider organization<br/>6 - Enabling technologies for online marketing and digital transformation<br/>7 - Planning your digital marketing - objectives, teams and budgeting<br/><br/>PART III - Using channel strategy to reach your customers<br/>8 - SEO strategy and organic techniques<br/>9 - Building and optimizing a winning paid search strategy<br/>10 - Display advertising and programmatic targeting<br/>11 - Tailoring your social media strategy<br/>12 - Marketing automation, messaging and email marketing-the unsung heroes<br/>13 - Affiliate schemes and partnerships to deliver highly targeted leads<br/>14 - Lead generation that delivers results<br/>15 - Content strategy - a key pillar of success<br/>16 - Personalizing the customer journey and digital experience<br/><br/>PART IV - Conversion, retention and measurement<br/>17 - Effective experience design (XD)<br/>18 - Optimizing your e-commerce platform<br/>19 - Managing loyalty, CRM and data<br/>20 - Measuring success through data analytics and reporting<br/><br/>PART V - Tailoring your final digital marketing strategy<br/>21 - Providing a smooth online service and customer<br/>22 - Putting together your digital marketing strategy<br/><br/>Index<br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/><br/>
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Accession number 13346
546 ## - LANGUAGE NOTE
Language note In English text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce
General subdivision Management.
9 (RLIN) 7790
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
9 (RLIN) 1364
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
9 (RLIN) 292
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Edition Third edition
Classification part HF 5548.32 K56 2022
Call number prefix CIR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Book Cavite State University - CCAT Campus Cavite State University - CCAT Campus GCS 03/28/2023 Purchased from Forefront GCS 3860.00   CIR HF 5548.32 K56 2022 R0013346 10/15/2025 1 10/02/2023 Book