Crafting complimentary marketing strategies : utilizing consumer-determinant paradigm /

Dela Cruz, Jenny Rose E., author.

Crafting complimentary marketing strategies : utilizing consumer-determinant paradigm / Jenny Rose E. Dela Cruz, Hannah L. Dela Roca, Jaycel C. Sosa. - Rosario, Cavite : Cavite State University-CCAT Campus, 2024. - ii, 83 leaves : illustrations ; 28 cm

Undergraduate Thesis (BSBA) -- Cavite State University-CCAT Campus, 2024.

Includes bibliographical references.


In English text.


Electronic commerce
Consumer behavior
Online shopping
Internet marketing
Purchase intention
Cavite (Philippines) -- Commerce

UM HF 5415.1265 / D45 2024