A focus on the factors of purchase decision among coffee-based beverage customers in Cavite /

Cruz, Nickaella Prance M., author.

A focus on the factors of purchase decision among coffee-based beverage customers in Cavite / Nickaella Prance M. Cruz, Dave M .Marquez, Camille Joy M. Perez. - Rosario, Cavite : Cavite State University-CCAT Campus, 2022 - viii, 90 leaves : illustrations ; 28 cm

Undergraduate Thesis (BSHM)--Cavite State University-CCAT Campus, 2022.

Includes bibliographical references.


In English text.


Consumer behavior -- Philippines -- Cavite
Coffee -- Marketing -- Philippines
Purchase decisions -- Factors -- Philippines

UM HF 5415.33.P5 / C78 2022