Consumers' perception towards customized product bundle among fast-food chains in Rosario, Cavite /

Canapi, Marife S., author.

Consumers' perception towards customized product bundle among fast-food chains in Rosario, Cavite / Marife S. Canapi, Mark Steven G. Daymon, Louie P. Roncale. - Rosario, Cavite : Cavite State University-CCAT Campus, 2024. - xi, 76 leaves : illustrations ; 28 cm

Undergraduate Thesis (BSBM) -- Cavite State University-CCAT Campus, 2024.

Includes bibliographical references and appendices.


In English text


Consumer behavior -- Philippines -- Cavite -- Case studies.
Fast food restaurants -- Marketing -- Philippines -- Cavite.
Consumer satisfaction -- Philippines -- Cavite.
Product bundling -- Marketing.
Marketing research -- Philippines -- Cavite.

UM HF 5415.33 / C36 2024