Brand positioning : connecting marketing strategy and communications / Erik Kostelijk and Karel Jan Alsem.

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TextLanguage: English. Publication details: London; New York, New York : Routledge, c2020.Description: vii, 254 pages : illustrations ; 25 cmISBN:

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Part I : Foundations Part II : The creation of the brand positioning strategy Part III : The implementation of the brand positioning strategy

List(s) this item appears in: Newly Acquired Books (Purchased) May 26, 2022

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Cavite State University - CCAT Campus		Book	GCS	CIR HF 5415.1255 K67 2020 (Browse shelf(Opens below))				1	Available			R0013012

Includes bibliographical references and index.

Part I : Foundations
Part II : The creation of the brand positioning strategy
Part III : The implementation of the brand positioning strategy

13012

In English text.

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