000			01903nam a22002897a 4500
003			OSt
005			20231004231515.0
008			210202b ||||| |||| 00| 0 eng d
020			_a9789810696016
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campis Library _erda.
050			_aCIR HF 5415.3 _bSc35 2012
100			_aSchiffman, Leon G., author. _91575
245			_aConsumer behavior / _cLeon G Schiffman; Leslie L Kanuk; Joseph Wisenblit.
250			_aTenth edition.
260			_aSingapore : _bPearson Education Asia Pte Ltd., _cc2012.
300			_axviii, 518, [54] pages : _c29 cm
504			_aIncludes bibliographical references and index.
520			_aConsumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavi∨ Consumer Perception; Consumer Learning; Consumer Attitude Formation and Chan≥ Communication and Consumer Behavi∨ The Family and Its Social Class Standing; Influence of Culture on Consumer Behavi∨ Subcultures and Consumer Behavi∨ Cross Cultural and Global Consumer Behavi∨ Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing.
546			_aIn English text.
650			_aConsumer behavior. _91254
650			_aConsumer behavior, Motivation research (Marketing). _91576
651			_2Marketing.
700			_aKanuk, Leslie Lazar, author. _91577
700			_aJoseph Wisenblit, author. _91578
942			_cBK _eTenth edition. _hHF 5415.3 Sc35 2012 _2lcc _kCIR
999			_c520 _d520