000			02066nam a22002777a 4500
003			OSt
005			20231008223048.0
008			210131b ||||| |||| 00| 0 eng d
020			_a9781591841241 (Hardback)
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library _erda.
050			_aCIR HF 5823 _bL36 2006
082			_a659.1 _bL221l 2006 _220
100			_aLance, Steve, author. _91510
245			_aThe little blue book of advertising : _bfifty-two small ideas that can make a big difference / _cSteve Lance and Jeff Woll.
260			_aNew York : London : _bPortfolio ; Turnaround [distributor], _cc2006.
300			_axvii, 256 pages : _cillustrations ; _b18 cm
504			_aIncludes index.
505			_aPoint of View #1 Marketers and Creatives Don't Speak the Same Language 1 -- Point of View #2 Think Inside the Box 6 -- Point of View #3 You Can't Manage What You Don't Measure 10 -- Section 1 Know Your Customer, Know Your Brand -- Section 2 What's Your Objective? -- Section 3 Where Do You Want to Go? -- Section 4 A Great Advertising Strategy Is the Hiddeen Gem -- Section 5 The Creative Director-the Creative Process -- Section 6 TV Commercials -- Section 7 Print Advertising -- Section 8 The Internet -- Section 9 Radio, Outdoor, and Direct Response -- Section 10 On the Set -- Section 11 BonusA concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale
518			_aA concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale
546			_aIn English text.
650			_aAdvertising _vHandbook, manuals, etc. _9187
650			_aMarketing. _vHandbook, manuals, etc. _9128
700			_aWoll, Jeff, author. _91511
942			_cBK _hHF 5823 L36 2006 _kCIR _2lcc
999			_c491 _d491