| 000 | 01035nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20260117023149.0 | ||
| 008 | 260117b ||||| |||| 00| 0 eng d | ||
| 020 | _a0071235035 (reprint) | ||
| 040 |
_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda. |
||
| 041 | _aEnglish. | ||
| 050 |
_aCIR HF 5823 _bB45 2004 |
||
| 100 |
_aBelch, George E., author. _91512 |
||
| 245 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E. Belch and Michael A.Belch. |
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| 250 | _aSixth edition. | ||
| 260 |
_aBoston : _bMcGraw-Hill Education (Asia), _cc2004. |
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| 300 |
_axxvi, 777 pages : _billustrations ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 541 | _e8290 c.1; 8291 c.2 | ||
| 546 | _aIn English text. | ||
| 650 |
_aAdvertising. _9187 |
||
| 650 |
_aSales promotion. _91513 |
||
| 650 |
_aCommunication in marketing. _91514 |
||
| 700 |
_aBelch, Michael A., author. _917928 |
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| 942 |
_2lcc _cBK _eSixth edition _hHF 5823 B45 2004 _kCIR |
||
| 999 |
_c4548 _d4548 |
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