| 000 | 00996nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20231005024257.0 | ||
| 008 | 210127b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789810696733 (Reprint) | ||
| 040 |
_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library _erda. |
||
| 050 |
_aCIR HF 5415.13 _bK68 2012 |
||
| 100 |
_aKotler, Philip, author. _91383 |
||
| 245 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
||
| 250 | _aFourteenth edition.Global edition. | ||
| 260 |
_aSingapore : _bPearson Education Asia Pte, Ltd., _c2012. |
||
| 300 |
_a679 pages: _billustrations ; _c28 cm |
||
| 504 | _aIncludes bibliography and index. | ||
| 546 | _aIn English text. | ||
| 650 |
_aMarketing. _9128 |
||
| 650 |
_aMarketing _vManagement. _91384 |
||
| 650 |
_aBusiness and Management. _9269 |
||
| 700 |
_aKeller, Kevin Lane, author. _91385 |
||
| 942 |
_cBK _eFourteenth edition; Global edition. _hHF 5415.13 K68 2012 _2lcc _kCIR |
||
| 999 |
_c454 _d454 |
||