| 000 | 00881nam a22002417a 4500 | ||
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| 005 | 20241128222912.0 | ||
| 008 | 241128b ||||| |||| 00| 0 eng d | ||
| 020 | _a013196853x | ||
| 040 |
_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda. |
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| 041 | _aEnglish. | ||
| 050 |
_aHF 5415.13 _bK68 2006 |
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| 100 |
_aKotler, Philip, author. _913566 |
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| 245 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
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| 250 | _aTwelfth edition. | ||
| 260 |
_aNew Jersey : _bPearson Education, Inc., _cc2006. |
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| 300 |
_axxxix, 672 pages : _billustrations ; _c25 cm |
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| 504 | _aIncludes bibliographical references and index. | ||
| 541 | _e8381 | ||
| 546 | _aIn English text. | ||
| 650 |
_aMarketing _xManagement. _9943 |
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| 700 |
_aKeller, Kevin Lane, author. _913567 |
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| 942 |
_2lcc _cBK _hHF 5415.13 K68 2006 _kCIR _eTwelfth edition. |
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| 999 |
_c3652 _d3652 |
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