000			01832nam a22002537a 4500
003			OSt
005			20220601014134.0
008			210114b ||||| |||| 00| 0 eng d
020			_a9781260287257
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda. _aCvSU-CCAT Campus Library.
050			_aHF 5415.13 _bP48 2019
100			_aPeter, J. Paul, author. _9957
245			_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly.
250			_aFifteenth edition, International edition.
260			_aNew York : _bMcGraw-Hill Education, _cc2019.
300			_axiv, 270 pages : _billustrations ; _c26 cm
504			_aIncludes bibliographical references and index.
520			_aThe content of all formats are the same. Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
546			_aEnglish text.
650			_aMarketing _xManagement. _9943
700			_aDonnelly, James H., Jr., author. _9958
942			_cBK _eEnglish : Fifteenth edition, International edition _hHF 5415.13 P48 2019 _2lcc _kCIR
999			_c328 _d328