000			03620nam a22002537a 4500
003			OSt
005			20220531230605.0
008			210114b ||||| |||| 00| 0 eng d
020			_a9781680949643 (hardback)
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda. _aCvSU-CCAT Campus Library.
050			_aHF 5030 _bT47 2018
110			_a3G E-learning LLC, author. _9378
245			_aIllustrated Handbook of Retail Operations Management / _c3G E-learning LLC.
260			_aNew York, New York : _b3G E-Learning LLC, _cc2018.
300			_a327 pages : _bchiefly color illustrations ; _c26 cm.
504			_aIncludes bibliographical references.
505			_aCh.1 Introduction to retailing Ch.2 Understanding the retail consumer Ch. 3 Retail market segmentation and strategies Ch.4 Retail location selection Ch. 5 Merchandise management Ch.6 Retail operations and retail pricing. Ch. 7 Retail space management and marketing Ch. 8 Emerging trends in retailing. Index.
520			_aRetailing includes all the activities involved in selling products and/or services to the final consumer. It covers diverse products such as apparels, footwear, financial services and leisure. Operating a retail business is not concerned to opening and closing the shop every day. The smooth running of a shop entails many aspects of retail operations. Retail operations are those activities that support the buying, selling, promotion and control functions of a retail business. The retailer must pay attention to the day-to-day requirements of running a retail outlet. Illustrated Handbook of Retail Operations Management provides an insightful look into Retail Management. It definitely offers invaluable guidance to meet the future challenges in retail industry. It aims to identify the operational challenges faced by retailers and the relevance of those challenges to senior retail managers and researchers in operations management. It summarizes areas of research in retail operations that have evolved recently and are likely to be important in the future. The retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. There is increased sophistication in the shopping pattern of customers, which has resulted to the emergence of big retail chains in most metros; mini metros and towns being the next target. Customer taste and preferences are changing leading to radical transformation in lifestyles and spending patterns which in turn is giving rise to new business opportunities. The generic growth is likely to be driven by changing lifestyles and by strong surge in income, which in turn will be supported by favorable demographic patterns. Digital technology has had a major impact for retailers online, but it is now reshaping the modern in-store retail experience as well. New innovations in retail technology are helping customers get the information they need to make smarter, faster purchase decisions, as well as empowering retail employees to provide better customer support. Readers will find this book immense beneficial for its coverage of the concept and role of retailing marketing management, the retail customer and market segmentation, product and brand management strategies for those progressing into management levels of retailing.
546			_aIn English text.
650			_aOperations _vManagement. _9947
650			_aRetail management. _9948
942			_cBK _hHF 5030 T47 2018 _2lcc _kCIR
999			_c325 _d325