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008 | 240427b ||||| |||| 00| 0 eng d | ||
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_bEnglish. _cCvSU-CCAT Campus Library. _erda. |
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_aUM HF 5614.5 _bJ36 2018 |
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_aJamito, Regina Joy I., author. _911615 |
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_aFactors Influencing consumers in selected of Transport Network Vehicle Services in Dasmariñas, Cavite / _cRegina Joy I. Jamito, Marinela S. Jocson, and Precious P. Melo. |
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_aRosario, Cavite : _bCavite State University-CCAT Campus, _c2018. |
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_axii, 54 leaves : _billustrations ; _c28 cm |
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500 | _aAn Undergraduate Thesis (BSBM) -- Cavite State University-CCAT Campus, 2018. | ||
504 | _aIncludes bibliographical references and appendices. | ||
520 | _aJAMITO, REGINA JOY I., JOCSON, MARINELA S., MELO, PRECIOUS P., Factors Influencing Consumers In Selection Of Transport Network Vehicle Services In Dasmariñas, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University Rosario, Cavite. April 2018. Adviser: Dr. Elizabeth R. Dumlao. Rosario, The study was conducted from January to March 2018 to determine the factors influencing consumers in selection of Transport Network Vehicle Services in Dasmariñas, Cavite. Specifically, the study aimed to: determine the demographic profile of the participants; determine the most frequently availed TNVS; measure the performance of TNV services based on key performance indicators; determine the TNVS pricing scheme; evaluate the important factors in choosing a form of transportation; and assess the satisfaction level of the quality of TNV services. The survey questionnaires were used to gather the necessary information for this study. The data were tabulated, analyzed and interpreted using the descriptive method of research. Frequency, mean, and percentage distribution were used. The researchers used 200 random commuters in Dasmariñas, Cavite. The result of the study shows that most of the participants were employed, and can afford and are willing to use TNV services in Dasmariñas, Cavite. The results of the study revealed that safety, affordability, and ease of use are highly important factors in choosing a form of transportation. The results show that the participants are very satisfied to the quality services rendered by TNVS in terms of convenience and cleanliness. And lastly, the participants are satisfied to the degree of comfort, attitude of drivers, and fare satisfactory. | ||
546 | _aIn English text. | ||
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_aTransport Network Vehicle Service (TNVS). _99904 |
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_aConsumer behavior. _91254 |
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_aRide sharing. _911616 |
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_aJocson, Marinela S., author. _911617 |
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_aMelo, Precious P., author. _911618 |
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_aDumlao, Elizabeth R., adviser. _96676 |
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_aTadeo Jerico, B., technical critic. _96681 |
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_2lcc _cT/M/D _hHF 5614.5 J36 2018 _kUM |
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_c3210 _d3210 |