000			03731nam a22003137a 4500
003			OSt
005			20240416212023.0
008			240415b ||||| |||| 00| 0 eng d
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aUM HF 5415.32 _bB39 2017
100			_aBayan, Rejean, author. _910855
245			_aDetermine the consumer's preferences for energy drinks consumption among athletes of Cavite State University - Rosario / _cRejean Bayan, Charmie C. Martinez, and Angela M. Olaes.
260			_aRosario, Cavite : _bCavite State University-CCAT Campus, _c2017.
300			_ax, 50 leaves : _billustrations ; _c28 cm
500			_aAn Undergraduate Thesis (BSBM) -- Cavite State University-CCAT Campus, 2017.
504			_aIncludes bibliographical references and appendices.
520			_aMARTINEZ, CHARMIE C., OLAES, ANGELA M., AND BAYAN, REJEAN A Marketing Research: Determining the Consumer's Preferences for Energy Drinks Consumption Among Athletes of Cavite State University Rosario. Bachelor of Science in Business Management, Major in Marketing Management at Cavite State University Rosario Campus, Rosario, Cavite. March 2017. Adviser. Ms. Elizabeth Rodriguez The research was conducted from February to March 2017 at Cavite State University Rosario Campus, Rosario, Cavite to determine the consumer's preferences for energy drinks consumption among athletes of Cavite State University Rosario Campus. This research will help future researchers, energy drink manufacturers and regulators, students, and energy drink consumers regarding the information about consumer's preferences in energy drinks consumption and help them improve every aspect related to the price, packaging, flavors, promotions and services. The primary objective of this research is to determine the consumer's preferences for energy drinks consumption among athletes of CVSU-Rosario and the specific objectives are to determine the demographic profile of the respondents in terms of: a Age, b. Sex, c. Sports Played, d. Weight, and e. Height, to find the most popular brand of energy drink consumed by the athletes of CSU-Rosario, to identify the positive and negative effects of energy drink as perceived by the respondents, and to determine the pattern of energy drink consumption among athletes of CVSU-Rosario. Descriptive method was used in the study. Survey questionnaires were distributed and used to gather necessary data. Based on the study, athletes consumes energy drinks to boost their energy to help them enhance their athletic performance, though some of the athletes experiences sleeplessness, most of the athletes still continue consuming energy drinks during trainings, competitions or even just to quench their thirst. Generally, the researchers found out that the most popular brand of energy drink among the athletes of CVSU-Rosario is Gatorade. Most of the respondents consumes energy drinks more than once a week, and is willing to spend money in buying energy drinks. Furthermore, most of the respondents considers the flavor and brand as basis in buying energy drinks and prefers to buy ready to drink energy drinks in convenience stores.
546			_aIn English text.
650			_aConsumers' preference. _910856
650			_aEnergy drinks consumption -- Athlete. _910857
650			_aContext effect (Psychology). _910858
650			_aAthletes. _910859
700			_aMartinez, Charmie C., author. _910860
700			_aOlaes, Angela M., author. _910861
700			_aRodriguez, Elizabeth A., adviser. _98937
700			_aAmbas, Arman M., technical critic. _96668
942			_2lcc _cT/M/D _hHF 5415.32 B39 2017 _kUM
999			_c3072 _d3072