000 03354nam a22003137a 4500
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040 _bEnglish.
_cCvSU-CCAT Campus Library.
_erda.
050 _aUM HF 5415.5
_bCu83 2016
100 _aCuevas, Mheljorie S., author.
_910699
245 _aLevel of customer satisfaction on the services offered by money transfer businesses in Rosario, Cavite /
_cMheljorie S. Cuevas, Alvin T. Morales, and Mary Ann A. Dumagat.
260 _aRosario, Cavite :
_bCavite State University-CCAT Campus,
_c2016.
300 _aix, 49 leaves :
_billustrations ;
_c28 cm
500 _aA Marketing Research (BSBM)--Cavite State University-CCAT Campus, 2016.
504 _aIncludes bibliographical references and appendices.
520 _aLevel of Customer Satisfaction on the Services Offered by Money Transfer Businesses in Rosario, Cavite. An Undergraduate Thesis Bachelor of Science in Business Management major in Marketing Management. Cavite State University-Rosario Rosario,Cavite April 2016: Adviser: Ms. Juvie Joy Abad. The marketing research entitled "Level of Customer Satisfaction Services Offered by Money Transfer businesses in Rosario, Cavite". The main objective of the study is to determine the level of customer satisfaction on other services of money transfer businesses, specifically the study aimed to; Identify the different money transfer business in Rosario, Cavite, Determine the demographic profile of the customer of money transfer businesses, Determine the level of customer satisfaction that uses money transfer and Identify other services of money transfer business in Rosario, Cavite. The researchers used the descriptive research that answers the question what, where, when, who and how. The respondents were the customers of money transfer businesses in Rosario, Cavite. The survey questionnaire for the customer of money transfer was divided into 3 parts: Personal Information that consists of the name, age, sex, and occupation, second is the Screening segment which is composed set of questions about the services offered by money transfer, third is the Likert Scale in terms of their quality service, customer service and location. After conducting the interview and the survey the researchers tabulated and interpreted the data gathered. The researchers started their study from November 2015 up to January 2016 at Rosario, Cavite. Based on the data gathered, researchers found out that the most of the respondent were satisfied to the services offered because of the efficiency and effectiveness of their services. Most of the respondents believed that efficient, reliable, and convenient service were the most important to attract and gain a strong relationship with their customer.
546 _aIn English text.
650 _aCustomer satisfaction.
_99093
650 _aCustomer services.
_9951
650 _aBanks and banking.
_910700
650 _aElectronic funds transfers.
_910701
700 _aMorales, Alvin T., author.
_910702
700 _aUmagat, Mary Ann A., author.
_910703
700 _aAbad, Juvie Joy B., adviser.
_910457
700 _aRodriguez, Elizabeth A., technical critic.
_910202
942 _2lcc
_cT/M/D
_hHF 5415.5 Cu83 2016
_kUM
999 _c3043
_d3043