000			03004nam a22003137a 4500
003			OSt
005			20240412231443.0
008			240412b ||||| |||| 00| 0 eng d
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aUM HF 5415.525 _bC36 2016
100			_aCamingay, Joy Marie C., author. _910679
245			_aThe effects of perks card loyalty program on the buying behavior of the consumers of Puregold Tanza, Cavite / _cJoy Marie C. Camingay, Karen V. Ilar, and Elaine M. Sangalang.
260			_aRosario, Cavite : _bCavite State University-CCAT Campus, _c2016.
300			_axii, 59 leaves : _billustrations ; _c28 cm
500			_aA Research Study (BSBM)--Cavite State University-CCAT Campus, 2016.
504			_aIncludes bibliographical references and appendices.
520			_aCAMINGAY, JOY MARIE C., ILAR, KAREN V., AND SANGALANG, ELAINE M., The Effects of Perks Card Loyalty Program on the Buying Behavior of the Consumers of Puregold Tanza, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University-Rosario Campus, Rosario, Cavite. April 2016. Adviser: Mr. Arman M. Ambas. The main objective of the study was to determine the effects of Perks Card Loyalty Program on the buying behavior of the consumers of Puregold Tanza, Cavite. Specifically, it aimed to determine the demographic profile of the participants in terms of age, sex, civil status, and monthly income; to determine the effects of Perks Card on the buying behavior of consumers in terms of product, price, place, promotion, and services; to identify the benefits of Perks Card which affect the buying behavior of consumers; and to identify the factors which hinder the consumers from availing the Perks Card. The survey questionnaire was used to gather necessary information for this study. Data were tabulated, analyzed, and interpreted using the descriptive method of research. Frequency and percentage distribution were used to describe the effects of Perks Card Loyalty Program on the buying behavior of the consumers of Puregold Tanza, Cavite. The findings of the study showed that the Perks Card Loyalty Program impacts the buying behavior of the consumers of Puregold in a positive manner as it influences the consumers to keep shopping in their store. Consumers show committed behavior towards Perks Card Loyalty Program due to different kinds of rewards perceived by them.
546			_aIn English text.
650			_aCustomer loyalty programs. _910680
650			_aCustomer relations. _910131
650			_aConsumer behavior. _91254
650			_aPuregold -- Tanza Cavite, Philippines. _910681
700			_aIlar, Karen V., author. _910682
700			_aSangalang, Elaine M., author. _910683
700			_aAmbas, Arman M., adviser. _96624
700			_aMoncada, Lorna B., technical critic. _910207
942			_2lcc _cT/M/D _hHF 5415.525 C36 2016 _kUM
999			_c3038 _d3038