000			03557nam a22003377a 4500
003			OSt
005			20240326034740.0
008			240323b ||||| |||| 00| 0 eng d
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aUM HF 5415 _bAd33 2022
100			_aAdal, Renzy Lawrence, author. _99907
245			_aThe effect of Tiktok application in purchasing behavior of Millennials Towards Beauty products in Rosario, Cavite / _cRenzy Lawrence Adal, Melissa Mae N. Aquino, and Nicole C. Santos.
260			_aRosario, Cavite : _bCavite State University-CCAT Campus, _c2022.
300			_aix, 73 leaves : _billustrations ; _c28 cm
500			_aUndergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
504			_aIncludes bibliographical references and appendices.
520			_aRENZY LAWRENCE G. ADAL, MELISSA MAE N. AQUINO, NICOLE C. SANTOS. The Effect of Tiktok Application in Purchasing Behavior of Millennials Towards Beauty products in Rosario, Cavite. Thesis. Bachelor of Science in Business Management Major in Marketing Management, Cavite State University – Cavite College of Arts and Trades Campus, Rosario, Cavite. January 2022. Adviser: Mr. Arman M. Ambas. Technical Critic: Mr. John Leo-vy P. Villa. In modern days, millennials were reached through different social media resulting in significant promotion through social media platforms such as TikTok, which was an application that allows you to make short, creative videos. Therefore, it was crucial to know the effect of the TikTok application on millennials' purchasing behavior. This study aimed to know the effect of TikTok on purchasing behavior of millennials towards beauty product products in the selected areas of Rosario, Cavite. This research utilized descriptive statistics; random sampling was used by online survey questionnaire to the selected respondents. Demographic information was collected from the respondent in the findings. The results of Tiktok application influence reveals that TikTok application influence most millennials in purchasing beauty products with the motives of developing their makeup skills; For attitude, Tiktok application let the viewers see themselves as a better person; In perception, Tiktok application influence viewers to purchase beauty products to boost their self- confidence; In lifestyle, Tiktok application influence the viewers who have their lifestyle viewed as a fashion to purchase beauty products. The result of the effectiveness of the Tiktok application in promoting beauty products to the millennials show that the packaging that they saw in TikTok influences their buying behavior. It was concluded that the appearance of promotion on TikTok greatly affected the purchasing behavior of millennials. The researchers recommend utilizing Tik Tok to purchase a beauty product by exploring the legitimacy of the beauty product by looking for different reviews and feedback from the users.
546			_aIn English text.
650			_aTiktok (Electronic Resource). _99908
650			_aPurchasing behavior. _99878
650			_aMarketing -- Social media. _99909
650			_aMillennials. _99875
650			_aBeauty Products. _99910
650			_aSocial Media. _93217
700			_aAquino, Melissa Mae, author. _99911
700			_aSantos, Nicole C., author. _99912
700			_aAmbas, Arman, adviser. _99380
700			_aVilla. John Leo-vy P., technical critic. _99055
942			_2lcc _cT/M/D _hHF 5415 Ad33 2022 _kUM
999			_c2883 _d2883