000			03223nam a22003257a 4500
003			OSt
005			20240317224250.0
008			240317b ||||| |||| 00| 0 eng d
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aUM HF 5414.1265 _bA85 2022
100			_aAtienza, Kayla D., author. _99589
245			_aAn analysis of digital marketing strategies influencing concumer's purchase decisions on local fragrance perfume in selected places in Tanza, Cavite / _cKayla D. Atienza. Aila Marie B. Aurin, and Harold L. Donador.
260			_aRosario, Cavite : _bCavite State University-CCAT Campus, _c2022.
300			_aix, 91 leaves : _billustrations ; _c28 cm
500			_aUndergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
504			_aIncludes bibliographical references and appendices.
520			_aATIENZA, KAYLA D., AURIN, AILA MARIE B., BONADOR, HAROLD L. An Analysis of Digital Marketing Strategies Influencing Consumer's Purchase Decisions on Local Fragrance Perfume in Selected Places in Tanza, Cavite. Thesis, Bachelor of Science in Business Management Major in Marketing Management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario Cavite. January 2022. Adviser: Dr. Elizabeth M. Dumlao, Technical Critic: Mrs. Laarnie R. Manuel, MBA. The research study was conducted in selected places in Tanza, Cavite. More so, this study was conduted from August 2021 to March 2022. The study aimed to analyze the influence of digital marketing on consumer's purchase decisions on local fragrance perfume brands in selected places in Tanza, Cavite. The result of the study may serve as a reference and guidelines on how digital marketing strategies that influence consumer's purchase decision on local fragrance perfume brands. Descriptive method was applied in the study to get the fact findings. The research instrument used by the proponents was online survey questionnaire through google forms. It was designed for the participants that aim to assess the digital marketing strategies influencing consumers in selected areas in Tanza, Cavite. The questionnaire design consists of three parts. The first part was Demographic Profile followed by the second part which presented the questions consisting how different type of digital marketing strategies using social media platforms affects consumer's purchase decisions. Lastly, the third part was all about how digital marketing significantly influences customers purchase decision on local fragrance perfume brands. On the other hand, the researchers utilized 50 respondents and quantitative approach was applied to analyze their responses.
546			_aIn English text.
650			_aInternet marketing. _91364
650			_aStrategic planning. _9292
650			_aElectronic commerce. _91365
650			_aPerfumes. _99590
650			_aConsumer behavior. _91254
700			_aAurin, Kayla D., author. _99591
700			_aBonador, Harold L., author. _99592
700			_aDumlao, Elizabeth R., adviser. _99544
700			_aManuel, Laarnie R., technical critic. _99311
942			_2lcc _cT/M/D _hHF 5414.1265 A85 2022 _kUM
999			_c2828 _d2828