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008			240316b ||||| |||| 00| 0 eng d
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aUM TX 911.3 _bAt88 2022
100			_aAtte, Ariane Lei T., author _99552
245			_aChallenges and coping strategies of selected resorts in 7th district of Cavite amidst Covid-19 Pandemic / _cAriane Lei T. Atte, Marvelyn O. Otero, and Princess Anne Perez.
260			_aRosario, Cavite : _bCavite State University-CCAT Campus, _c2022.
300			_ax,78 leaves : _billustrations ; _c28 cm
500			_aUndergraduate Thesis (BSBM)--Cavite State University-CCAT Campus, 2022.
504			_aIncludes bibliographical references and appendices.
520			_aATTE, ARIANE LEI T., OTERO, MARVELYN O., PEREZ, PRINCESS ANNE C., Challenges and coping Strategies of selected Resorts in 7th District of Cavite amidst COVID-19 Pandemic. Undergraduate Thesis. Bachelor of Science in Business management Major in Marketing management. Cavite State University - Cavite College of Arts and Trades Campus, Rosario, Cavite. December 2021. Advise: Richard Perez. This study was conducted from March 2021 to December 2021 in the 7th district of Cavite such as Amadeo, Indang, Tanza, and Trece Martires City. This study aimed to identify the challenges and coping strategies of the selected resorts in the 7th districts of Cavite and give meaningful and sufficient information in operating this kind of business in this time of the pandemic. Resort was a part of the hospitality industry that faced losses and closures during COVID-19 pandemic. COVID-19 is an epidemic that challenges every nation and business in that nation. Moreover, researchers applied the quantitative approach in the descriptive method of the research design. Resorts were selected with the used purposive sampling under the non-probability sampling methods as a simple technique. The researchers found out that multiple restrictions, fierce completion, and additional cost for COVID sanitation protocol were the challenges that affected the resort's operation during the pandemic. In addition, it was found that having active social media pages, and minimizing unnecessary expenses helped the resorts to remain open in this time of the pandemic. Furthermore, social media marketing was the effective strategy used by the resort to gain and attract more customers or guests amidst pandemic and any food-related businesses were the Resort owners top Business that they would venture in case the resort stops its operation.
546			_aIn English text.
650			_aResorts. _91678
650			_aChallenges. _99003
650			_aCoping strategies. _99087
650			_aCOVID-19 Pandemic. _99025
650			_2Social marketing.
700			_aOtero, Marvelyn O., author. _99553
700			_aPerez, Princess Anne, author. _99554
700			_aPerez, Richard, adviser. _96851
700			_aAmabas, Arman M., technical critic. _99555
942			_2lcc _cT/M/D _hTX 911.3 At88 2022 _kUM
999			_c2821 _d2821