000 | 03042nam a22003017a 4500 | ||
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003 | OSt | ||
005 | 20240306033105.0 | ||
008 | 240306b ||||| |||| 00| 0 eng d | ||
040 |
_bEnglish. _cCvSU-CCAT Campus Library. _erda. |
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050 |
_aUM HF 5415.1265 _bB67 2022 |
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100 |
_aBorga, Myline F., author. _99006 |
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245 |
_aEffectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : a basis for consumer buying behavior / _cMyline F. Borga and Reindart E. Corpuz. |
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260 |
_aRosario, Cavite : _bCavite State University-CCAT Campus, _c2022. |
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300 |
_ax, 54 leaves : _billustrations ; _c28 cm |
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500 | _aUndergraduate Thesis (BSHRM)--Cavite State University-CCAT Campus, 2022. | ||
504 | _aIncludes bibliographical references and appendices. | ||
520 | _aBORGA, MYLINE F. CORPUZ, REINDART E. Effectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : basis for consumer buying behaviour. Undergraduate Thesis of Bachelor of Science in Hotel and Restaurant Management, Cavite State University-Cavite College of Arts and Trades Campus, Rosario, Cavite. December 21. Adviser. Mr. Kirk T. Dela Rea, technical critic, Mr. John Leo-vy P. Villa, MM. Social media advertisement creates an open service platform, the customer gives their opinion and review regarding the services and product that is offered with. Today, social media advertisement often focuses on reaching a customer with increasingly conversion-oriented messages. We specified the effectiveness of social media advertisement of cakes and pastry products among working mother in Tanza, Cavite in terms of quality of the product, price, promotion, and accessibility. We selected 50 working mothers in Tanza, Cavite as our respondents and after that we gathered the responses and interpreted the data given by the different hotels. The results identified that effectiveness of quality of product with 4.42 mean value under highly effective was the highest factors in social media advertisement followed by accessibility with 4.36 mean value under highly effective, next is the promotion with 4.34 mean value under highly effective and lastly price with 4.18 under highly effective. We recommend that being more accessible and being easy to understand by the majority will increase the number of viewers, orders, feedbacks and reviews will characterize the social media advertisement of cake and pastry, if these factors were implemented in the long run. | ||
546 | _aIn English text. | ||
650 |
_aSocial media. _93217 |
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650 |
_aAdvertisement. _99007 |
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650 |
_aEffectiveness of social media -- Marketing. _99008 |
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650 |
_aConsumer behavior. _91254 |
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700 |
_aCorpuz, Reindart E., author. _99009 |
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700 |
_aDela Rea, Kirk T., adviser. _99010 |
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700 |
_aVilla, Jon Leo-vy P., technical critic. _99011 |
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942 |
_2lcc _cT/M/D _hHF 5415.1265 B67 2022 _kUM |
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999 |
_c2721 _d2721 |