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040 _bEnglish.
_cCvSU-CCAT Campus Library.
_erda.
050 _aUM HF 5415.1265
_bB67 2022
100 _aBorga, Myline F., author.
_99006
245 _aEffectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : a basis for consumer buying behavior /
_cMyline F. Borga and Reindart E. Corpuz.
260 _aRosario, Cavite :
_bCavite State University-CCAT Campus,
_c2022.
300 _ax, 54 leaves :
_billustrations ;
_c28 cm
500 _aUndergraduate Thesis (BSHRM)--Cavite State University-CCAT Campus, 2022.
504 _aIncludes bibliographical references and appendices.
520 _aBORGA, MYLINE F. CORPUZ, REINDART E. Effectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : basis for consumer buying behaviour. Undergraduate Thesis of Bachelor of Science in Hotel and Restaurant Management, Cavite State University-Cavite College of Arts and Trades Campus, Rosario, Cavite. December 21. Adviser. Mr. Kirk T. Dela Rea, technical critic, Mr. John Leo-vy P. Villa, MM. Social media advertisement creates an open service platform, the customer gives their opinion and review regarding the services and product that is offered with. Today, social media advertisement often focuses on reaching a customer with increasingly conversion-oriented messages. We specified the effectiveness of social media advertisement of cakes and pastry products among working mother in Tanza, Cavite in terms of quality of the product, price, promotion, and accessibility. We selected 50 working mothers in Tanza, Cavite as our respondents and after that we gathered the responses and interpreted the data given by the different hotels. The results identified that effectiveness of quality of product with 4.42 mean value under highly effective was the highest factors in social media advertisement followed by accessibility with 4.36 mean value under highly effective, next is the promotion with 4.34 mean value under highly effective and lastly price with 4.18 under highly effective. We recommend that being more accessible and being easy to understand by the majority will increase the number of viewers, orders, feedbacks and reviews will characterize the social media advertisement of cake and pastry, if these factors were implemented in the long run.
546 _aIn English text.
650 _aSocial media.
_93217
650 _aAdvertisement.
_99007
650 _aEffectiveness of social media -- Marketing.
_99008
650 _aConsumer behavior.
_91254
700 _aCorpuz, Reindart E., author.
_99009
700 _aDela Rea, Kirk T., adviser.
_99010
700 _aVilla, Jon Leo-vy P., technical critic.
_99011
942 _2lcc
_cT/M/D
_hHF 5415.1265 B67 2022
_kUM
999 _c2721
_d2721