000			03042nam a22003017a 4500
003			OSt
005			20240306033105.0
008			240306b ||||| |||| 00| 0 eng d
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aUM HF 5415.1265 _bB67 2022
100			_aBorga, Myline F., author. _99006
245			_aEffectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : a basis for consumer buying behavior / _cMyline F. Borga and Reindart E. Corpuz.
260			_aRosario, Cavite : _bCavite State University-CCAT Campus, _c2022.
300			_ax, 54 leaves : _billustrations ; _c28 cm
500			_aUndergraduate Thesis (BSHRM)--Cavite State University-CCAT Campus, 2022.
504			_aIncludes bibliographical references and appendices.
520			_aBORGA, MYLINE F. CORPUZ, REINDART E. Effectiveness of social media advertisement of cake and pastry production among working mother in Tanza, Cavite : basis for consumer buying behaviour. Undergraduate Thesis of Bachelor of Science in Hotel and Restaurant Management, Cavite State University-Cavite College of Arts and Trades Campus, Rosario, Cavite. December 21. Adviser. Mr. Kirk T. Dela Rea, technical critic, Mr. John Leo-vy P. Villa, MM. Social media advertisement creates an open service platform, the customer gives their opinion and review regarding the services and product that is offered with. Today, social media advertisement often focuses on reaching a customer with increasingly conversion-oriented messages. We specified the effectiveness of social media advertisement of cakes and pastry products among working mother in Tanza, Cavite in terms of quality of the product, price, promotion, and accessibility. We selected 50 working mothers in Tanza, Cavite as our respondents and after that we gathered the responses and interpreted the data given by the different hotels. The results identified that effectiveness of quality of product with 4.42 mean value under highly effective was the highest factors in social media advertisement followed by accessibility with 4.36 mean value under highly effective, next is the promotion with 4.34 mean value under highly effective and lastly price with 4.18 under highly effective. We recommend that being more accessible and being easy to understand by the majority will increase the number of viewers, orders, feedbacks and reviews will characterize the social media advertisement of cake and pastry, if these factors were implemented in the long run.
546			_aIn English text.
650			_aSocial media. _93217
650			_aAdvertisement. _99007
650			_aEffectiveness of social media -- Marketing. _99008
650			_aConsumer behavior. _91254
700			_aCorpuz, Reindart E., author. _99009
700			_aDela Rea, Kirk T., adviser. _99010
700			_aVilla, Jon Leo-vy P., technical critic. _99011
942			_2lcc _cT/M/D _hHF 5415.1265 B67 2022 _kUM
999			_c2721 _d2721