000			02650nam a22003257a 4500
003			OSt
005			20240305024351.0
008			240302b ||||| |||| 00| 0 eng d
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aUM HF 5415.13 _bP47 2006
100			_aPerea, Jazel Mae M., author. _98830
245			_aMarketing strategy of Jaro Development Corp. (JDC) Imus, Cavite SY 2005-2006 / _cJazel Mae M. Perea, Ellengrace B. Pabilona, and Mario Loumer P. Gueco.
260			_aRosario, Cavite : _bCavite State University-CCAT Campus, _c2006
300			_axi, 53 leaves : _billustrations ; _c28 cm
500			_aA Case Study (BSBM)--Cavite State University-CCAT Campus, 2006.
504			_aIncludes bibliographical references and appendices.
520			_aThe study was conducted at the Jaro Development Corporation at Imus, Cavite to determine the marketing strategies of the firm covering the period from September 2005 to January 2006. The main objective of the study was to apply the knowledge and skill gained in Business Management to practical and useful experience in the field. Specific objectives are: 1. To know the company profile including the history and the organizational structure. 2. Determine the marketing strategies of JDC which involve place, product, price and promotion. 3. Analyze the problems encountered and determine the future plan of JDC. The scope and limitation of the study focuses on the marketing policies, practices and strategies, problems encountered and solutions undertaken as well as the SWOT analysis and future plans of JDC. Primary data were collected through personal interviews and observation, Secondary data were gathered from the records and file of the company and internet to gain additional information. Descriptive analysis was used in the study. The research was made to describe marketing problems, to ascertain information as high quality of product and services and marketing strategies of Jaro Development Corp. and some other data with regards to the firm.
546			_aIn English text.
650			_aMarketing -- Management _98784
650			_aJaro Development Corporation -- Marketing _98831
650			_aRetail trade. _91564
700			_aPabilona, Ellengrace B., author. _98832
700			_aGueco, Mario Loumer P., author. _98833
700			_aBerbie, Lucila C., adviser. _98788
700			_aDulce, Nora A., member. _98834
700			_aRodriguez, Elizabeth A., member. _98809
700			_aVenture, Elizabeth A., chairman. _98835
942			_2lcc _cT/M/D _hHF 5415.13 P47 2006 _kUM
999			_c2682 _d2682