000			01644nam a22002657a 4500
005			20231024021418.0
008			231003b ||||| |||| 00| 0 eng d
020			_a9780198862567
040			_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda.
041			_aEnglish.
050			_aCIR HF 5415.32 _bS95 2022
100			_aSzmigin, Isabelle, author. _97791
245			_aConsumer behaviour / _cIsabelle Szmigin and Maria Piacentini.
250			_aThird edition.
260			_aOxford, United Kingdom : _bOxford University Press, _cc2022.
300			_axxx, 582 pages : _bcolor illustrations ; _c25 cm
504			_aIncludes bibliographical references and index.
505			_aPart I : Perspectives on consumption Chapter 1 : A Context for understanding consumption Part II : The micro-view of consumption Chapter 2 : Decision-making and involvement Chapter 3 : Learning and memory Chapter 4 : Perceptual process Chapter 5 : Attitude theory and behavior change Chapter 6 : Personality, self, and motivation PART III : The Macro-view of consumptionm Chapter 7 : Groups, social processes, and communications Chapter 8 : Culture Chapter 9 : Patterns of buyer behavior PART IV : Where are we going? Chapter 10 : The digital consumer Chapter 11 : Sustainability and the consumer Chapter 12 : Future trends in consumer behaviour Glossary Index
541			_e13328
546			_aIn English text.
650			_aConsumer behavior. _91254
650			_aConsumers _xResearch. _97792
700			_aPiacentini, Maria, author. _97793
942			_2lcc _cBK _eThird edition. _hHF 5415.32 S95 2022 _kCIR
999			_c2389 _d2389