000			02496nam a22002897a 4500
003			OSt
005			20241128223432.0
008			230813b ||||| |||| 00| 0 eng d
020			_a9814058785
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aCIR HF 5415.2 _bB87 2001
082			_aCIR 658.8'3 _bB937m 2001 _220
100			_aBurns, Alvin C., author. _97720
245			_aMarketing Research / _cAlvin C. Burns and Ronald F. Bush
250			_aThird edition.
260			_aSingapore : _bPearson Education Asia, _cc2001.
300			_axxi, 699 pages : _billustrations ; _c25 cm
501			_aReprinted 2001 by Pearson Education Asia.
504			_aIncludes bibliographical references and index.
505			_aChapter 1 The Nature of Marketing Research Chapter 2 The Industry: Structure, Evaluation, and Ethics Chapter 3 The Marketing Research Process Chapter 4 Defining the Problem and Determining Research Objectives Chapter 5 Research Design Chapter 6 secondary Data Sources Chapter 7 Syndicated Services Chapter 8 observation, Focus Groups, and other Qualitative Methods Chapter 9 Survey Data Collection Methods Chapter 10 Measurement in Marketing Research Chapter 11 Designing Data Collection Forms Chapter 12 determining The Sample Plan Chapter 13 Determining the Size of a Sample Chapter 14 Data Collection in the Field, Nonresponse Error, and Questionnaire Screening Chapter 15 Basic Data Analysis: Descriptive Statistics Chapter 16 Inferring Sample Findings to the Population and Testing for Differences Chapter 17 determining and Interpreting Associations between Two Variables Chapter 18 Predictive Analysis in Marketing Research Chapter 19 Presenting the Research Results Endnotes Credits Index
520			_aFor undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts
546			_aIn English text.
650			_aMarketing research. _9217
700			_aBush, Ronald F., author. _97721
942			_cBK _eThird edition _hHF 5415.2 B87 2001 _kCIR _2lcc
999			_c2365 _d2365