000			02166nam a22002657a 4500
005			20230323024004.0
008			230323b ||||| |||| 00| 0 eng d
020			_a9780071085793 (reprint)
040			_aCvSU-CCAT Campus Library. _cCvSU-CCAT Campus Library. _erda.
041			_aEnglish.
050			_aHF 5415.13 _bP47 2010
100			_aPerreault, William Jr. D., author. _97433
245			_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, and E. Jerome McCarthy.
250			_aSeventeenth edition.
260			_aNew York, New York : _bMcGraw-Hill Companies, Inc., _cc2010.
300			_axxxvii, 758 pages : _billustrations ; _c26 cm
504			_aIncludes bibliographical references and index.
505			_a1 Marketing's value to consumers, firms, and society 2 Marketing strategy planning 3 Evaluating opportunities in the changing marketing 4 Focusing marketing strategy with segmentation and positioning 5 Demographic dimensions of global consumer markets 6 Final consumers and their buying behavior 7 Business and organizational customers and their buying behavior 8 Improving decisions with marketing information 9 Elements of product planning for goods and services 10 Product management and new-product development 11 Place and development of channel systems 12 Distribution customer service and logistics 13 Retailers, wholesalers, and their strategy planning 14 Promotion-introduction to integrated marketing communications 15 Personal selling and customer service 16 Advertising and sales promotion 17 Pricing objectives and policies 18 Price setting in the business world 19 Implementing and controlling marketing plans : evolution and revolution 20 Managing marketing's link with other functional areas 21 Ethical marketing in a consumer-oriented world : appraisal and challenges
541			_e13120
546			_aIn English text.
650			_aMarketing _vManagement. _91384
700			_aCannon, Joseph P., author. _97434
700			_aMcCarthy, E. Jerome, author. _97435
942			_2lcc _cBK _eSeventeenth edition _hHF 5415.13 P47 2010 _kCIR
999			_c2226 _d2226