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040 _aCvSU-CCAT Campus Library.
_bEnglish.
_cCvSU-CCAT Campus Library.
_erda.
050 _aUM HD 62.5
_bA76 2019
100 _aArmonia, Ivy Krishia M., Author
_96682
245 _aMerzena frozen products manufacturing /
_cIvy Krishia M. Armonia, Danzel S. Valderama, and Keithleen M. Viaje.
260 _aRosario, Cavite :
_bCavite State University-CCAT Campus,
_c2019.
300 _axiv, 90 leaves :
_bIllustrations ;
_c28 cm
500 _aDesign Project (BSBM) Major in Marketing Management--Cavite State University-CCAT Campus, 2019.
504 _aIncludes bibliographical references and appendices.
520 _aARMONIA, IVY KRISHA M., VALDERAMA, DANZEL S., VIAJE, KEITHLEEN M., MERZENA FROZEN PRODUCTS MANUFACTURING. Undergraduate Enterprise Development Project. Bachelor of Science in Business Management major in Marketing Management. Cavite State University -CCAT Campus, Rosario, Cavite. June 2019. Adviser: Arman M. Ambas. Technical critic: Marvin Jay Abueg. This project was named “Merzena Frozen Products Manufacturing”. It is an enterprise that offers homemade products such as tocino, longganisa and skinless that is made of pork and poultry meat. This general partnership type of business was managed by Ivy Krisha M. Armonia, Keithleen M. Viaje and Danzel S. Valderama. The business was engaged in the production, marketing and financial of “Merzena Frozen Products Manufacturing” with the total capital of Php 30,000 equally shared by three proponents. The main objective of the business is to put up an enterprise known as Merzena Frozen Products Manufacturing., Introduce spicy flavor of tocino, longganisa and skinless., Develop and improve entrepreneurial skills., To determine the viability of the product to the market., Determine the profitability of the business and Lastly to Identify the problem and find solution to the problem. The first three weeks of the enterprise was located at Tanza Public Market, before they transfer at Brgy. Bunga Tanza, Cavite. The enterprise started last February 14,2019 and ended last May 20,2019.The operating hour was 5:00 AM-11:30 AM and 4:00 PM-8:00 PM. One of the problems encountered by the proponents was to provide the initial capital of PHP 30,000 which was equally divided into three. And because they have limited time to provide the PHP 10,000 each they need to borrow money from their parents. The second problem of the enterprise was how to prolong the longganisa. Since homemade longganisa was perishable it can lead to spoilage, and no one sells dried pork intestines. And since the business was new to the market the daily sales of the business was low. Another problem that the enterprise encountered was the location, even though the proponents had a profit every day it doesn't mean that it came the product sold to the customer, most of the time the products were sold during the production process. That is why the proponents decide to change their location to have a sales and profit. Through better communication with co- proponents they were able to solve the problem. The proponents of the Enterprise Development Project named “Merzena Frozen Products Manufacturing” learned that starting a business is so difficult especially if the business that will be established is new in the market, also they proved that establishing it needs a lot of effort, passion and patient.
546 _aIn English text.
650 _aNew business enterprises.
_91492
650 _aBusiness enterprises
_vFinance.
_91407
650 _aSmall business.
_9529
650 _aMarketing research.
_9217
650 _aEntrepreneurship.
_9136
650 _aFrozen foods.
_96725
700 _aValderama, Danzel S., author.
_96683
700 _aViaje, Keithleen M., author.
_96684
700 _aAmbas, Arman M., adviser.
_96624
700 _aAbueg, Marvin Jay, technical critic.
_96685
942 _cT/M/D
_hHD 62.5 A76 2019
_kUM
_2lcc
999 _c1954
_d1954