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040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aUM HD 62.5 _bA76 2019
100			_aArmonia, Ivy Krishia M., Author _96682
245			_aMerzena frozen products manufacturing / _cIvy Krishia M. Armonia, Danzel S. Valderama, and Keithleen M. Viaje.
260			_aRosario, Cavite : _bCavite State University-CCAT Campus, _c2019.
300			_axiv, 90 leaves : _bIllustrations ; _c28 cm
500			_aDesign Project (BSBM) Major in Marketing Management--Cavite State University-CCAT Campus, 2019.
504			_aIncludes bibliographical references and appendices.
520			_aARMONIA, IVY KRISHA M., VALDERAMA, DANZEL S., VIAJE, KEITHLEEN M., MERZENA FROZEN PRODUCTS MANUFACTURING. Undergraduate Enterprise Development Project. Bachelor of Science in Business Management major in Marketing Management. Cavite State University -CCAT Campus, Rosario, Cavite. June 2019. Adviser: Arman M. Ambas. Technical critic: Marvin Jay Abueg. This project was named “Merzena Frozen Products Manufacturing”. It is an enterprise that offers homemade products such as tocino, longganisa and skinless that is made of pork and poultry meat. This general partnership type of business was managed by Ivy Krisha M. Armonia, Keithleen M. Viaje and Danzel S. Valderama. The business was engaged in the production, marketing and financial of “Merzena Frozen Products Manufacturing” with the total capital of Php 30,000 equally shared by three proponents. The main objective of the business is to put up an enterprise known as Merzena Frozen Products Manufacturing., Introduce spicy flavor of tocino, longganisa and skinless., Develop and improve entrepreneurial skills., To determine the viability of the product to the market., Determine the profitability of the business and Lastly to Identify the problem and find solution to the problem. The first three weeks of the enterprise was located at Tanza Public Market, before they transfer at Brgy. Bunga Tanza, Cavite. The enterprise started last February 14,2019 and ended last May 20,2019.The operating hour was 5:00 AM-11:30 AM and 4:00 PM-8:00 PM. One of the problems encountered by the proponents was to provide the initial capital of PHP 30,000 which was equally divided into three. And because they have limited time to provide the PHP 10,000 each they need to borrow money from their parents. The second problem of the enterprise was how to prolong the longganisa. Since homemade longganisa was perishable it can lead to spoilage, and no one sells dried pork intestines. And since the business was new to the market the daily sales of the business was low. Another problem that the enterprise encountered was the location, even though the proponents had a profit every day it doesn't mean that it came the product sold to the customer, most of the time the products were sold during the production process. That is why the proponents decide to change their location to have a sales and profit. Through better communication with co- proponents they were able to solve the problem. The proponents of the Enterprise Development Project named “Merzena Frozen Products Manufacturing” learned that starting a business is so difficult especially if the business that will be established is new in the market, also they proved that establishing it needs a lot of effort, passion and patient.
546			_aIn English text.
650			_aNew business enterprises. _91492
650			_aBusiness enterprises _vFinance. _91407
650			_aSmall business. _9529
650			_aMarketing research. _9217
650			_aEntrepreneurship. _9136
650			_aFrozen foods. _96725
700			_aValderama, Danzel S., author. _96683
700			_aViaje, Keithleen M., author. _96684
700			_aAmbas, Arman M., adviser. _96624
700			_aAbueg, Marvin Jay, technical critic. _96685
942			_cT/M/D _hHD 62.5 A76 2019 _kUM _2lcc
999			_c1954 _d1954