000			03248nam a22002417a 4500
003			OSt
005			20220510031456.0
008			220510b ||||| |||| 00| 0 eng d
020			_a9786214181629
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library.
050			_aF P 90 _bM37 2021
100			_aMariveles, Hannah P., author. _95004
245			_aPurposive communication / _cHannah P. Mariveles.
250			_aSecond edition.
260			_aQuezon City : _bWiseman's Books Trading, Inc., _cc2021.
300			_aiv, 140 pages ; _c25 cm
504			_aIncludes bibliographical references.
505			_aUnit 1 : Communication, Processes, Principles and Ethics Chapter 1 : Communication : An Introduction The Communication Process Types of Communication Chapter 2 : Principles of Communication Basic Rules of Communication Guiding Principles : Receiver vs Sender Oral Communication Visual Communication Written Communication Chapter 3 : Ethics in Communication Ethical Considerations in Communication Ethical Communicators know how to properly use information Unit 2 : Communication and Globalization Chapter 4 : Global Issues and Communication Business and Communication Break down borders Reading Requirement : The Flight from Conversation by Sherry Turkle Chapter 5 : Cultural Appropriateness and Bias-Free Language Sex and gender orientations Discrimination against age Discrimination against race Sensitivity to faith and religion Chapter 6 : Evaluating Media Messages Selected Reading : The Noble and Not-So-Secret Art of Service by Hannah A. Papasin Unit 3 : Communication Strategies and Tools Chapter 7 : Oral, Audio-Visual Aids, Web-based Presentations The Oral Presentation The Structure Web-based Presentation Chapter 8 : Multimodal Texts Unit 4 : Writing for Different Purposes Chapter 9 : Writing for Academic Purposes Register Types Writing Research Report Selected Reading 1 : The Platform by Hannah A. Papasin Selected Reading 2 : Scar Tissue : Love, pray, teach Selected Reading 3 : Mayor "partially" lifts ban on alcoholic beverages Chapter 10 : Writing for business Writing a Project Proposal Writing a Position Paper Writing a Resume and Application Letter Tips to Resume Writing Writing Application Letters Chapter 11 : Forms of Business Correspondence The Letter The Memo The Fax The Email
546			_aIn English text.
650			_2Communication.
942			_2lcc _cBK _hP 90 M37 2021 _kF
999			_c1661 _d1661