000			02500nam a22002897a 4500
003			OSt
005			20210723004822.0
008			201216b ||||| |||| 00| 0 eng d
020			_a9789762113041
040			_bEnglish _cCvSU-CCAT Campus Library _erda.
050			_aHF5429 _bL46 2018
100			_aLennora Putit, author. _9408
245			_aRetailing / _cLennora Putit, Nur Shahrulliza Muhammad, Zarith Delaila Abd Aziz.
250			_aFirst edition.
260			_aUK, Malaysia : _bOxford University Press, Oxford Publishing (Malaysia), _cc2018.
300			_axvi, 328 pages : _billustrations (some color) ; _c25 cm.
490			_aOxford Revision Series
504			_aIncludes index.
505			_a1 - Retailing overview 2 - Category of retailers 3 - Understanding retail customers 4 - Analyzing retail competition 5 - Retail channel behaviour 6 - Legal and ethical behaviour 7 - Market selection and retail location 8 - Merchandise buying and handling 9 - Retail pricing 10 - Retail promotion 11 - Store layout and design 12 - Customer service and retail selling 13 - managing retail employees 14 - Building a career in retailing
520			_aEngaging in retailing is part and parcel of every consumer’s routine chores. These activities range from shopping for household merchandise or even basic financial services such as getting an insurance or credit card via conational brick-and-mortar retail business or the pay-per-click online retail businesses. In essence, retailing involves the process of selling and buying of goods/or services between a seller (in this case, retailer) and a buyer for the latter’s own individual or household consumption. It also involves the final transaction process in the supply chain management of goods being delivered to door steps for consumer’s needs. This book provides an insight the basic concepts of retailing and how these concepts can be applied in an actual retail business environment. Readers should be able to achieve three essential learning outcomes; understand the important concepts and principles of retailing, explain these concepts by analysing relevant business functions, and apply the necessary knowledge in an actual retail career or business environment.
546			_aIn English text.
650			_aRetail trade. _91564
700			_aNur Shahrulliza Muhammad, author. _92940
700			_aZarith Delaila Abd Aziz, author. _92941
942			_cBK _hHF5429 L46 2018 _2lcc _kCIR
999			_c164 _d164