000			02689nam a22002897a 4500
003			OSt
005			20260305062737.0
008			220428b ||||| |||| 00| 0 eng d
020			_a9781138585232
040			_aCvSU-CCAT Campus Library. _bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aHF 5415.13 _bE36 2020
245			_aEntrepreneurship marketing : _bprinciples and practice of SME marketing / _cedited by Sonny Nwankwo and Ayantunji Gbadamosi.
250			_aSecond edition.
260			_aLondon : _bRoutledge, _cc2020.
300			_aix, 447 pages : _billustrations ; _c25 cm
504			_aIncludes index.
505			_a1 - Marketing in small and medium-sized enterprises : an introduction 2 - Small and medium enterprises marketing : innovation and sustainable economic growth perspective 3 - The role and relevance model of marketing in small and medium-sized enterprises 4 - The entrepreneurship marketing environment 5 - Buyer behaviour in the 21st century : implications for SME marketing 6 - Revisiting entrepreneurship marketing research : towards a framework for SMEs in developing countries 7 - Managing products and customer value : implications for SME marketing 8 - Choosing the right pricing strategy 9 - The reality of distribution faced by SMEs : a perspective from UK 10 - Marketing communications for the SMEs 11 - Internet marketing 12 - Retailing and SME marketing 13 - Small and medium-sized enterprise retailing in the UK 14 - Relationship marketing and networks in entrepreneurship 15 - Internal marketing and service excellence in SMEs 16 - Crowdfunding of SMEs 17 - International entrepreneurship and small and medium-sized enterprises 18 - Born global SME in contemporary markets 19 - Cross cultural marketing strategies : for small and medium-sized firms 20 - Marketing planning in small businesses 21 - Contemporary issues in entrepreneurship marketing : sustainability, ethics, and social responsibility 22 - The future of SME marketing and operations : critical change drivers 23 - Religion and the SME 24 - SMEs and market growth : contemporary reflections on why and how they grow 25 - Developing entrepreneurial marketing competencies 26 - Marketing in the informal economy : an entrepreneurial perspective and research agenda
546			_aIn English text.
650			_aMarketing _xManagement. _9943
650		0	_aEntrepreneurship _9136
650			_aSmall business _xManagement. _9138
650			_aNew business enterprises _xManagement. _94882
700			_aNwankwo, Sonny, editor. _94883
700			_aGbadamosi, Ayantunji, editor. _94884
942			_2lcc _cBK _hHF 5415.13 E36 2020 _kCIR
999			_c1616 _d1616