000			01597nam a22002897a 4500
003			OSt
005			20210427222851.0
008			201215b ||||| |||| 00| 0 eng d
020			_a978-0-7303-6324-8
040			_bEnglish. _cCvSU-CCAT Campus Library _erda.
050			_aHF5415 _bM37 2018
245			_aMarketing / _cGreg Elliott [and five others].
250			_aFourth edition.
260			_aMilton, Qld. : _bJohn Wiley & Sons, _cc2018.
300			_axv, 597 pages : _bcolor illustrations ; _c28 cm
504			_aIncludes bibliographical references.
505			_aChapter 1 - Introduction to marketing Chapter 2 - The marketing environment and market analysis Chapter 3 - Market research Chapter 4 - Consumer behavior Chapter 5 - Business buying behaviour Chapter 6 - Markets : segmentation, targeting and positioning Chapter 7 - Product Chapter 8 - Price Chapter 9 - Promotion Chapter 10 - Distribution (place) Chapter 11 - Services marketing Chapter 12 - Digital marketing Chapter 13 - International marketing Chapter 14 - Social marketing and not-for-profit marketing Chapter 15 - Marketing planning, implementation and evaluation Chapter 16 - Data and analysis Appendix - Marketing plan
546			_aIn English text.
650			_aMarketing. _9128
700			_aThiele, Sharyn Rundle-, author. _9369
700			_aWaller, David, author. _92949
700			_aSmith, Sandra, author. _92950
700			_aEades, Liz, author. _92951
700			_aBentrott, Ingo, author. _92952
942			_cBK _hHF 5415 M37 2018 _2lcc _kCIR
999			_c152 _d152