000			01468nam a22002657a 4500
003			OSt
005			20220919022949.0
008			210623b ||||| |||| 00| 0 eng d
020			_a9786210403848
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda. _aCvSU-CCAT Campus Library.
050			_aGT 3406 _bC78 2020
100			_aCruz, Zenaida Lansangan, author. _93869
245			_aIntroduction to meetings, incentives, conferences and events management (MICE) / _cZenaida Lansangan-Cruz.
260			_aManila : _bRex Book Store, Inc., _cc2020.
300			_avi, 214 pages : _billustrations ; _c26 cm.
490			_a(HRM-Tourism series)
501			_aOutcomes-Based Education.
504			_aIncludes bibliographical references and index.
505			_a1. The meaning and importance of MICE. 2. Key players in the MICE Industry and their roles in the tourism and hospitality industry. 3. MICE planners. 4. MICE planning. 5. MICE management. 6. Marketing MICE. 7. Financial management of MICE. 8. Risk management. 9. The role of ethics in the MICE industry. 10. Technology for the MICE industry. 11. Changes affecting the MICE industry in the next millennium. 12. Special events management.
546			_aIn English text.
650			_aSpecial events _vPlanning. _zPhilippines _93870
650			_aSpecial events _vManagement. _zPhilippines _93871
942			_2lcc _cBK _hGT 3406 C78 2020 _kF
999			_c1267 _d1267