000			02513nam a22002537a 4500
003			OSt
005			20210608015655.0
008			210511b ||||| |||| 00| 0 eng d
020			_a978-1-98462-472-7
040			_bEnglish. _cCvSU-CCAT Campus Library. _erda.
050			_aG155 _bT47 2019
110			_a3G E-learning LLC. _9256
245			_aMicro perspective of tourism and hospitality / _c3G E-learning LLC.
260			_aNew York, NY : _b3G E-learning LLC, _cc2019.
300			_axii, 276 pages : _billustrations (chiefly color) ; _c26 cm. _e+1 computer disc.
504			_aIncludes bibliographical reference and index.
505			_a1 - Understanding tourism 2 - Hospitality industry 3 - Human resource management for hospitality 4 - Hotel revenue and cost centers 5 - Accommodation management 6 - CRM in tourism and hospitality
520			_aHospitality industry is a complex product-service economic activity which besides accommodation, food and beverages offers a variety of complimentary and ancillary services in order to meet modern needs, demands and desires of tourist’s consumers. Today, it is considered good business practice for tourism industries to support the micro environment through strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. Id companies do not involve themselves in such undertakings; they are in danger of isolating themselves from the shareholder. Contemporary needs, demands and desires of tourist’s have led to the emergence of new trends in hospitality offering design. As micro perspectives, theories of quality management, business/organizational excellence, strategic human resource management will be introduced in this book, including the main concepts, principles, methods and techniques that can be applied in relation to organizational strategic change and improvement. This book is systematically divided into Six Chapters. The book aims to provide students with a more in-depth knowledge of various strategic management theories and their applications in general as well as within organizations in tourism and hospitality sector. The book comes with a companion DVD for rich learning, which includes:  E-Book, E-lecture, Video lecture and Database of Interactive assessment for each chapter.
546			_aIn English text.
650			_aTourism. _99
650			_aHospitality industry. _910
942			_2lcc _cBK _hG 155 T47 2019 _kCIR
999			_c1051 _d1051