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Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler.

by Zeithaml, Valerie A., author | Bitner, Mary Jo, author | Gremler, Dwayne D., author.

Edition: Seventh edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw -Hill Education, c2018Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR HD 9980.5 Z45 2018 (1).

2.
Tourism marketing : in the age of the consumer / Alastair M. Morrison.

by Morrison, Alastair M., author.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English. Publisher: London; New York : Routledge, c2022Availability: Items available for loan: Cavite State University - CCAT CampusCall number: CIR G 155.A1 M67 2022 (1).

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