Arenas, Chester Dave G., author.
Menu design and revenue management / Chester Dave G. Arenas. - Sta. Cruz, Manila : Edric Publishing House, c2022 - 80 pages : illustrations ; 25 cm
Includes bibliography.
Chapter 1 : Introduction to menu
Chapter 2 : Menu planning
Chapter 3 : The elements and mechanics of menu design
Chapter 4 : Menu pricing
Chapter 5 : Introduction to revenue management
Chapter 6 : Market segmentation and targeting
Chapter 7 : Revenue management key performance indicators (KPIs)
Bibliography
In English text.
9786218179905
Menus.
Revenue management.
F TX 911.3.M45 / A74 2022
Menu design and revenue management / Chester Dave G. Arenas. - Sta. Cruz, Manila : Edric Publishing House, c2022 - 80 pages : illustrations ; 25 cm
Includes bibliography.
Chapter 1 : Introduction to menu
Chapter 2 : Menu planning
Chapter 3 : The elements and mechanics of menu design
Chapter 4 : Menu pricing
Chapter 5 : Introduction to revenue management
Chapter 6 : Market segmentation and targeting
Chapter 7 : Revenue management key performance indicators (KPIs)
Bibliography
In English text.
9786218179905
Menus.
Revenue management.
F TX 911.3.M45 / A74 2022