Menu design and revenue management /
Chester Dave G. Arenas.
- Sta. Cruz, Manila : Edric Publishing House, c2022
- 80 pages : illustrations ; 25 cm
Includes bibliography.
Chapter 1 : Introduction to menu Chapter 2 : Menu planning Chapter 3 : The elements and mechanics of menu design Chapter 4 : Menu pricing Chapter 5 : Introduction to revenue management Chapter 6 : Market segmentation and targeting Chapter 7 : Revenue management key performance indicators (KPIs) Bibliography