Retailing management /
Michael Levy and Dhruv Grewal.
- Eleventh edition.
- New York, New York : McGraw-Hill LLC, c2023.
- xxviii, 643 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
Section I : The world of retailing 1 Introduction to the world of retailing 2 Types of retailers 3 Digital retailing 4 Multichannel and Omnichannel retailing 5 Consumer behavior
Section II :Retailing strategy 6 Retail market strategy 7 Financial strategy 8 Retail locations 9 Retail site location 10 Information systems and supply chain management 11 Customer relationship management
Section III : Merchandise management 12 Managing the merchandise planning process 13 Buying merchandise 14 Retail pricing 15 Retail communication
Section IV : Human resources and store management 16 Human resources and managing the store 17 Store layout, design, and visual merchandising 18 Customer service
Section V : Cases Cases Glossary Company index Name index Subject index