TY  - BOOK
AU  - Masterson, Rosalind, author.
AU  - Phillips, Nichola, author.
AU  - Pickton, David, author.
TI  - Marketing : an introduction
SN  - 9781526494573 (paperback)
AV  - HF 5415 M37 2021
PY  - 2021///
CY  - London
PB  - SAGE Publications Ltd.
KW  - Marketing
N1  - Includes bibliographical references and index; Part 1 : This is marketing
Part 2 : Making sense of markets
Part 3 : The marketing mix
Part 4 : Managing marketing
Glossary
Index
ER  -