TY  - BOOK
AU  - Schiffman, Leon G., author.
AU  - Kanuk, Leslie Lazar, author.
AU  - Joseph Wisenblit, author.
TI  - Consumer behavior
SN  - 9789810696016
AV  - CIR HF 5415.3 Sc35 2012
PY  - 2012///
CY  - Singapore
PB  - Pearson Education Asia Pte Ltd.
KW  - Consumer behavior
KW  - Consumer behavior, Motivation research (Marketing)
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavi∨ Consumer Perception; Consumer Learning; Consumer Attitude Formation and Chan≥ Communication and Consumer Behavi∨ The Family and Its Social Class Standing; Influence of Culture on Consumer Behavi∨ Subcultures and Consumer Behavi∨ Cross Cultural and Global Consumer Behavi∨ Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing

For readers interested in studying consumer behavior and/or marketing
ER  -