TY  - BOOK
AU  - Czinkota, Michael R., author.
AU  - Ronkainen, Ilkka A., author. 
TI  - International marketing principles
SN  - 9789814416382 (Reprint)
AV  - CIR HF 1416 C95 2012
U1  - CIR 658.83  20
PY  - 2012///
CY  - Singapore : 
PB  - Cengage Learning Asia Pte Ltd.
KW  - Export marketing
N1  - "This edition is reprinted with license from South-Western, a part of Cengage Learning, for sale in the Philippines only."--Title page verso.
"1st Philippine reprint 2012"--Title page verso; Includes index; pt. 1. The international marketing environment: The global marketing imperative
The economic environment
Trade policy and institutions
The cultural environment
The legal and political environment
Cases 1: China: forging a global reputation
The catfish dispute
IKEA
Car financing in China
Should Dubai take over U.S. ports?
Closing the MG Rover plants: the aftereffects
pt. 2. International market entry and development: Strategic planning
Marketing organization, implementation, and control
Research
Market entry and expansion
Cases 2: Starting an import/export business
Water from Iceland
Damar International
pt. 3. Export marketing mix: Product adaptation
Export pricing
Marketing communication
Distribution management
Cases 3: Honeyland Manuka honey from New Zealand: an international new venture
Davila-Bond and the Latin American sweater market
Dr. Eris: cosmetics from Poland
Imaginarium
Joemarin Oy
pt. 4. The global marketing mix: Global product management and branding
Global services
Global logistics and materials management
Global pricing
Global promotional strategies
International marketing and the future
Cases 4: Polar-adidas
LPP-Reserved: growth of a fashion retailer in Central and Eastern Europe
International marketing and the NBA
Blood free diamonds
Nova Scotia
The F-18 Hornet offset
Video cases: pt. 1. Equal Exchange strives for equality through fair trade
Lonely Planet provides guidance to global explorers
pt. 2. Green Mountain Coffee Roasters
Doc Martens makes strides around the world
pt. 3. Goya helps Latinos maintain mealtime traditions
Global marketing at Evo
pt. 4. Whirlpool and the global appliance industry
ESPN's worldwide reach
BP: beyond petroleum
N2  - 'Principles of International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations

ER  -