TY  - BOOK
AU  - Lance, Steve, author.
AU  - Woll, Jeff, author.
TI  - The little blue book of advertising : : fifty-two small ideas that can make a big difference 
SN  - 9781591841241 (Hardback)
AV  - CIR HF 5823 L36 2006
U1  - 659.1 20
PY  - 2006///
CY  - New York :  London : 
PB  - Portfolio ; Turnaround [distributor]
KW  - Advertising
KW  - Handbook, manuals, etc
KW  - Marketing.
N1  - Includes index; Point of View #1 Marketers and Creatives Don't Speak the Same Language 1 -- Point of View #2 Think Inside the Box 6 -- Point of View #3 You Can't Manage What You Don't Measure 10 -- Section 1 Know Your Customer, Know Your Brand -- Section 2 What's Your Objective? -- Section 3 Where Do You Want to Go? -- Section 4 A Great Advertising Strategy Is the Hiddeen Gem -- Section 5 The Creative Director-the Creative Process -- Section 6 TV Commercials -- Section 7 Print Advertising -- Section 8 The Internet -- Section 9 Radio, Outdoor, and Direct Response -- Section 10 On the Set -- Section 11 BonusA concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale; A concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale
ER  -