Lance, Steve, author. <br/><br/>
The little blue book of advertising :   fifty-two small ideas that can make a big difference / 
Steve Lance and Jeff Woll. 
 - New York :  London :   Portfolio ; Turnaround [distributor],  c2006. 
 - xvii, 256 pages :  18 cm  illustrations ; 
<br/><br/>Includes index. 
<br/><br/>Point of View #1 Marketers and Creatives Don't Speak the Same Language 1 -- Point of View #2 Think Inside the Box 6 -- Point of View #3 You Can't Manage What You Don't Measure 10 -- Section 1 Know Your Customer, Know Your Brand -- Section 2 What's Your Objective? -- Section 3 Where Do You Want to Go? -- Section 4 A Great Advertising Strategy Is the Hiddeen Gem -- Section 5 The Creative Director-the Creative Process -- Section 6 TV Commercials -- Section 7 Print Advertising -- Section 8 The Internet -- Section 9 Radio, Outdoor, and Direct Response -- Section 10 On the Set -- Section 11 BonusA concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale 
<br/><br/> A concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale 
<br/><br/><br/>In English text. 
<br/><br/><label>ISBN: </label>9781591841241 (Hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Handbook, manuals, etc.<br/>Marketing. --Handbook, manuals, etc.
<br/><br/><label>LC Class. No.: </label>CIR HF 5823  / L36 2006 
<br/><br/><label>Dewey Class. No.: </label>659.1  / L221l 2006