TY  - BOOK
AU  - Scudder, Virgil, author.
AU  - Scudder, Ken, author.
TI  - World class communication : how great CEOs win with the public, shareholders, employees, and the media
SN  - 9781118230053 (hardback)
AV  - CIR HD 30.3 S38 2012
PY  - 2012///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Communication in management
KW  - Communication in organizations
KW  - Public relations
N1  - Includes bibliographical references and index
ER  -