World class communication : how great CEOs win with the public, shareholders, employees, and the media /
Virgil Scudder with Ken Scudder.
- Hoboken, New Jersey : John Wiley & Sons, Inc., c2012.
- xvii, 218 pages : illustrations ; 24 cm
Includes bibliographical references and index.
In English text.
9781118230053 (hardback)
Communication in management. Communication in organizations. Public relations.