Strategic management and business policy. Concepts /
Thomas L. Wheelen, J. David Hunger.
- Tenth edition.
- Upper Saddle River, New Jersey : Pearson/Prentice Hall, c2006.
- 1 volume (various pagings) : illustrations (some color) ; 26 cm
Includes bibliography and index.
Basic concepts in strategic management Corporate governance Ethics and social responsibility in strategic management Environmental scanning and industry analysis Internal scanning: organizational analysis Strategy formulation: situation analysis and business strategy Strategy formulation: corporate strategy Strategy formulation: functional strategy and strategic choice Strategy implementation: organizing for action Strategy implementation: staffing and directing Evaluation and control Strategic issues in managing technology and innovation Strategic issues in entrepreneurial ventures and small businesses Strategic issues in not-for-projit organizations Suggestions for case analysis
This book contains the latest research and examples of well-known and not-so-well-known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.